Digital Detroit Founder Nick Mattar has published his first content marketing textbook, Content Marketing Strategies: Planning, Creating and Distributing Content. In partnership with digital courseware publisher Stukent, the interactive textbook is one of the first content marketing packages. As unveiled at a virtual launch event, Mattar shared all of the textbook’s features to dozens of […]
Over the past two years, we have reviewed hundreds of entry-level digital marketing jobs. Our goal has been to find trends in the position’s responsibilities and the candidate’s qualifications. But now we have shifted our search to remote digital marketing jobs. In the past, we searched for broader intel. Specifically: What do companies want from […]
By Nick MattarFounder and CEO I’ve been assembling my own personal “top 20 songs of the year” list now for 20 years, selecting my favorite songs each year and arranging them so I could look back and reflect, similar to VH1 or MTV back in the day. And while my inspiration was rooted in the […]
This holiday season will likely set a new record for online shopping, with e-commerce dominating retail due to the lingering pandemic. But for businesses that are looking to improve their average order value and customer retention, e-commerce trigger emails can make a huge difference. Many e-commerce websites have a robust email automation set up to […]
I must admit that when I was asked to do this post, I was dealing with some major imposter syndrome. I had just been laid off and now giving digital marketing advice to students trying to land a job. But in hindsight, my employment status (or lack thereof) might just make me the best person […]
