By Nick MattarFounder and CEO I’ve been assembling my own personal “top 20 songs of the year” list now for 20 years, selecting my favorite songs each year and arranging them so I could look back and reflect, similar to VH1 or MTV back in the day. And while my inspiration was rooted in the […]
This holiday season will likely set a new record for online shopping, with e-commerce dominating retail due to the lingering pandemic. But for businesses that are looking to improve their average order value and customer retention, e-commerce trigger emails can make a huge difference. Many e-commerce websites have a robust email automation set up to […]
I must admit that when I was asked to do this post, I was dealing with some major imposter syndrome. I had just been laid off and now giving digital marketing advice to students trying to land a job. But in hindsight, my employment status (or lack thereof) might just make me the best person […]
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.