I must admit that when I was asked to do this post, I was dealing with some major imposter syndrome. I had just been laid off and now giving digital marketing advice to students trying to land a job. But in hindsight, my employment status (or lack thereof) might just make me the best person […]
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.