Businesses on TikTok have figured out their target market and exactly the content they want to see. What’s the first thing a twelve-year-old girl opening TikTok sees? Maybe an ad for MAC cosmetics displaying unrelatable, unrealistic beauty standards, leaving her upset and confused. Or maybe she’ll see an ad that looks like a normal TikTok […]
By: Becky Harris Digital Marketing and Fundraising Professional LinkedIn is synonymous with Facebook and Instagram as a popular social media platform, but serves a drastically different purpose. Are you an executive considering creating a LinkedIn profile, but not convinced you need one? Do you have a profile but barely use it? Do you just want […]
When Twitter first launched, back in 2006, it was a revolutionary tool used to share people’s instantaneous thoughts. For some, that included tweeting when they were bored or tired. For others, this included subtweeting friends when in a fight. However, at its core, Twitter has, and continues to be, a platform which pushes conversation about […]
In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital marketing to create not only a Twitter hashtag campaign, but one of the most successful digital campaigns of the last decade. The campaign was simple: […]
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. In reality, all of the major social networks have undergone substantial changes over the years. When the UI change hits, everybody freaks out and then […]
