In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital marketing to create not only a Twitter hashtag campaign, but one of the most successful digital campaigns of the last decade. The campaign was simple: […]
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. In reality, all of the major social networks have undergone substantial changes over the years. When the UI change hits, everybody freaks out and then […]
The digital marketing field can be tricky to navigate for somebody new to the workforce. There are seemingly endless entry level digital marketing positions, from social media coordinators to email marketing specialists. I took a look at 100 of these positions on LinkedIn in the Detroit area to see if I could pinpoint any trends. […]
It has always been my belief that Facebook videos were best for accruing viewers over a 72-hour period. After that, numbers will plummet. Meanwhile, if you are looking for a steady diet of viewers and want to play the long game of potentially going viral, stick with YouTube.
If you have a small business or are considering starting a business, chances are you have considered a social media strategy, or at least getting your business on a social media site. However, there are hundreds of social media sites out there and while many of them are not worth your time, there are a […]