During the stay-at-home order, people demanded more regular direct-to-your-door deliveries as they were unable to leave their homes. This led to the rising popularity of subscription-based services. Of 1,000 shoppers certified, ⅕ purchased a subscription box service during the pandemic. Hello Fresh, BarkBox, Blue Apron, and Dollar Shave Club were the most popular subscriptions. By […]
The 2021 Digital Summit Detroit returned to an in-person format, with a smaller attendee list but a bigger agenda than ever. Topics ranged from branding and email marketing best practices to Generation Z and content marketing. We have attended every Digital Summit since it first came to Detroit in the mid-2010s and learned more than […]
Businesses on TikTok have figured out their target market and exactly the content they want to see. What’s the first thing a twelve-year-old girl opening TikTok sees? Maybe an ad for MAC cosmetics displaying unrelatable, unrealistic beauty standards, leaving her upset and confused. Or maybe she’ll see an ad that looks like a normal TikTok […]
Have you been blogging without much return for your time? Wondering what it means to “curate” your content? You have come to the right place! Here are five simple steps to curate your content into a marketing tool for your business. Add Internal Links One principle of content marketing is the idea that your content […]
