Businesses on TikTok: How the Food Industry Connects to Gen Z
Businesses on TikTok have figured out their target market and exactly the content they want to see. What’s the first thing a twelve-year-old girl opening TikTok sees? Maybe an ad for MAC cosmetics displaying unrelatable, unrealistic beauty standards, leaving her upset and confused. Or maybe she’ll see an ad that looks like a normal TikTok […]
