Tornado Week: A Twitter Hashtag Campaign For the Ages
In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital […]
Major Social Media Changes and Their Impact on Media Consumption Today
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. […]
What We Learned From Looking at 100 Entry Level Digital Marketing Jobs
The digital marketing field can be tricky to navigate for somebody new to the workforce. There are seemingly endless entry level digital marketing positions, from social media coordinators to email […]
Going Viral: The Gandalf Dubstep Story
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.
Semantic SEO: How and Why
Search engine optimization (SEO) will be at the forefront of digital marketing in 2020, and the one thing you may start to hear more about is a newer format called […]