In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital […]
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. […]
The digital marketing field can be tricky to navigate for somebody new to the workforce. There are seemingly endless entry level digital marketing positions, from social media coordinators to email […]
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.
Search engine optimization (SEO) will be at the forefront of digital marketing in 2020, and the one thing you may start to hear more about is a newer format called […]