The digital marketing field can be tricky to navigate for somebody new to the workforce. There are seemingly endless entry level digital marketing positions, from social media coordinators to email marketing specialists. I took a look at 100 of these positions on LinkedIn in the Detroit area to see if I could pinpoint any trends. […]
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.
Search engine optimization (SEO) will be at the forefront of digital marketing in 2020, and the one thing you may start to hear more about is a newer format called “semantic SEO.” Many bloggers, SEO experts, and others have started exploring semantic SEO and what impact it will have on the future of search. It […]
As one who hires entry-level digital marketing employees, I can say with confidence that half of any job’s applicants have absolutely no clue as to what these positions require.
Paid online advertising is at an all-time high and people consume more material online and on their smartphones with each passing year. As that consumed content increases, so too does the opportunity for banner advertising (or display) and the belief that those ads will inevitably bring more sets of eyes to the paying advertiser’s website. […]