This holiday season will likely set a new record for online shopping, with e-commerce dominating retail due to the lingering pandemic. But for businesses that are looking to improve their average order value and customer retention, e-commerce trigger emails can make a huge difference. Many e-commerce websites have a robust email automation set up to […]
Have you been blogging without much return for your time? Wondering what it means to “curate” your content? You have come to the right place! Here are five simple steps to curate your content into a marketing tool for your business. Add Internal Links One principle of content marketing is the idea that your content […]
I must admit that when I was asked to do this post, I was dealing with some major imposter syndrome. I had just been laid off and now giving digital marketing advice to students trying to land a job. But in hindsight, my employment status (or lack thereof) might just make me the best person […]
In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital marketing to create not only a Twitter hashtag campaign, but one of the most successful digital campaigns of the last decade. The campaign was simple: […]
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. In reality, all of the major social networks have undergone substantial changes over the years. When the UI change hits, everybody freaks out and then […]
