Search engine optimization (SEO) will be at the forefront of digital marketing in 2020, and the one thing you may start to hear more about is a newer format called “semantic SEO.” Many bloggers, SEO experts, and others have started exploring semantic SEO and what impact it will have on the future of search. It […]
As one who hires entry-level digital marketing employees, I can say with confidence that half of any job’s applicants have absolutely no clue as to what these positions require.
Paid online advertising is at an all-time high and people consume more material online and on their smartphones with each passing year. As that consumed content increases, so too does the opportunity for banner advertising (or display) and the belief that those ads will inevitably bring more sets of eyes to the paying advertiser’s website. […]
It has always been my belief that Facebook videos were best for accruing viewers over a 72-hour period. After that, numbers will plummet. Meanwhile, if you are looking for a steady diet of viewers and want to play the long game of potentially going viral, stick with YouTube.
If you have a small business or are considering starting a business, chances are you have considered a social media strategy, or at least getting your business on a social media site. However, there are hundreds of social media sites out there and while many of them are not worth your time, there are a […]