I must admit that when I was asked to do this post, I was dealing with some major imposter syndrome. I had just been laid off and now giving digital marketing advice to students trying to land a job. But in hindsight, my employment status (or lack thereof) might just make me the best person […]
In 2013, a then-small digital marketing agency in Atlanta worked with The Weather Channel to create Tornado Week. This natural disaster version of Shark Week utilized the power of digital marketing to create not only a Twitter hashtag campaign, but one of the most successful digital campaigns of the last decade. The campaign was simple: […]
With Facebook’s impending design change and countless major social media changes in the past 12 months, people wonder why these massive platforms are changing something that seemingly is not broken. In reality, all of the major social networks have undergone substantial changes over the years. When the UI change hits, everybody freaks out and then […]
The digital marketing field can be tricky to navigate for somebody new to the workforce. There are seemingly endless entry level digital marketing positions, from social media coordinators to email marketing specialists. I took a look at 100 of these positions on LinkedIn in the Detroit area to see if I could pinpoint any trends. […]
As a digital marketing lecturer, I try to relay my marketing experiences to students, and virality is something I always teach but had never experienced myself. But Mike had a spectacular 15 minutes of YouTube fame almost 10 years ago that has become a tremendous case study.