The 2021 Digital Summit Detroit returned to an in-person format, with a smaller attendee list but a bigger agenda than ever. Topics ranged from branding and email marketing best practices to Generation Z and content marketing. We have attended every Digital Summit since it first came to Detroit in the mid-2010s and learned more than […]
Over the past two years, we have reviewed hundreds of entry-level digital marketing jobs. Our goal has been to find trends in the position’s responsibilities and the candidate’s qualifications. But now we have shifted our search to remote digital marketing jobs. In the past, we searched for broader intel. Specifically: What do companies want from […]
Businesses on TikTok have figured out their target market and exactly the content they want to see. What’s the first thing a twelve-year-old girl opening TikTok sees? Maybe an ad for MAC cosmetics displaying unrelatable, unrealistic beauty standards, leaving her upset and confused. Or maybe she’ll see an ad that looks like a normal TikTok […]
By: Becky Harris Digital Marketing and Fundraising Professional LinkedIn is synonymous with Facebook and Instagram as a popular social media platform, but serves a drastically different purpose. Are you an executive considering creating a LinkedIn profile, but not convinced you need one? Do you have a profile but barely use it? Do you just want […]
By: Becky Harris Digital Marketing and Fundraising Professional It’s 2021 and we are still making arguments about why your business needs to invest in digital marketing. It is understandable that not every business has the financial means to hire an internal team of marketing experts. If you don’t have the background, digital marketing can be […]
