Businesses on TikTok have figured out their target market and exactly the content they want to see. What’s the first thing a twelve-year-old girl opening TikTok sees? Maybe an ad for MAC cosmetics displaying unrelatable, unrealistic beauty standards, leaving her upset and confused. Or maybe she’ll see an ad that looks like a normal TikTok […]
By: Becky Harris Digital Marketing and Fundraising Professional LinkedIn is synonymous with Facebook and Instagram as a popular social media platform, but serves a drastically different purpose. Are you an executive considering creating a LinkedIn profile, but not convinced you need one? Do you have a profile but barely use it? Do you just want […]
By: Becky Harris Digital Marketing and Fundraising Professional It’s 2021 and we are still making arguments about why your business needs to invest in digital marketing. It is understandable that not every business has the financial means to hire an internal team of marketing experts. If you don’t have the background, digital marketing can be […]
By: Becky Harris Digital Marketing and Fundraising Professional Email marketing for small businesses looks very different than it does for a large corporation. You may be wondering, why is it necessary for me to dedicate time and resources to email marketing in the first place? Think of email marketing as a way for you to […]
When Twitter first launched, back in 2006, it was a revolutionary tool used to share people’s instantaneous thoughts. For some, that included tweeting when they were bored or tired. For others, this included subtweeting friends when in a fight. However, at its core, Twitter has, and continues to be, a platform which pushes conversation about […]
