It has always been my belief that Facebook videos were best for accruing viewers over a 72-hour period. After that, numbers will plummet. Meanwhile, if you are looking for a steady diet of viewers and want to play the long game of potentially going viral, stick with YouTube.

As one who hires entry-level digital marketing employees, I can say with confidence that half of any job’s applicants have absolutely no clue as to what these positions require.